Commission a Mural

Commission a Mural


Why a mural is a great solution: Art inspires and beautifies your space. Whether a mural is a subtle backdrop or a bold, highly rendered statement piece, it immediately transforms the environment and establishes connection to your brand, voice, and vibe.

“Yes, that’s exactly what I’m going for, now what?”

So, you want a mural – next steps: Get measurements of your wall (this is most important) I’ll also need a description of the wall (texture, location, indoor/outdoor). A photo is helpful but not necessary.  Also consider if you have a timeline or budget you’re working with, any initial ideas, or inspiration for the wall. I need all of that information to provide an estimate. 

What is the process when commissioning a mural or fine art piece?

-Phase 1: Estimate, Approval of Estimate, Sign Contract, Establish Timeline.

-Phase 2: Design process, Approval of Design.

-Phase 3: Mural Prep & Production / Fine Art Prep & Production

-Phase 4: Mural Installation / Fine Art Completion

How do you create mural designs? Do I get input?

This is a collaborative process. Once we establish your project’s goal and vision, I’ll start creating a concept. I create designs digitally in Photoshop and will email you the digital rendering. There is usually some back and forth with design tweaks.  I never start painting a mural without a fully approved design. If you’d prefer I have full creative say on your project, that’s a different story!

What materials do you use?

-The highest quality Acrylic Mural paint: Nova Color and Golden Mural Paints

-Parachute Cloth

-Nova Gel

-UV protectant sealant

What the heck is parachute cloth?

Parachute cloth is another name for Polytab. It’s a paint surface (traditionally used in the fashion industry) like canvas but much more thin and durable. It takes on whatever shape and texture it is adhered to.

So you dont paint directly on the wall?

We will determine what method is best based on your project. But most of my murals are painted off-site on parachute cloth. The cloth is broken into sections to be painted and are later pieced together and installed onto the wall. Painting on parachute cloth instead of directly on a wall is more durable, enhances vibrant colors, and preserves the longevity of a mural. This process is great because it’s a true convenience to my clients. The majority of the mural can be worked on in my studio instead of your space. Weather also does not play a factor in determining when your project can be worked on since this can be painted off-site.

If there is an interest in community engagement, this process allows a mural to be worked on by several participants at a time in a safe and easily transportable way. In order to make the mural painting process more accessible I assign a paint by number system to sections of the mural that are being worked on by community members. After a mural is brought to completion in my studio, it is installed on the wall with Nova Gel (a permanent adhesive glue). Touch ups are done on the wall and the mural is sealed with a UV protectant sealer.

How long does a mural take?

A mural can take anywhere from a couple of days to several months to paint depending on the size and detail. Generally, small murals take less time to complete, but other factors that come into play are the intricacy of the design, location, if community workshops are involved, etc. A 10’ x 10’ mural may take a week to paint if it is very detailed, and this does not including the design or prep production.

I often have more than one project going on at a time, especially during busy seasons. I do offer a priority rush service for an extra fee if clients need a quick turn around time. Murals are time consuming, especially the design process. Production prep also takes a lot of planning and time.

How much does a mural cost? I charge by the square foot. I’ll need measurements of your wall before giving you an estimate.  Some factors that also come into play are timeline, the style or type of mural, wall condition, etc. The minimum square footage I charge is 100sq’ which is about 10’ x 10’ – If you have something smaller in mind, I can still create a mural but the minimum price will be for 100 square feet.

What payment do you accept? I accept electronic payment by card, PayPal or Venmo, and check. Some clients I work with have company policies in place where they need to pay a vendor a specific way. I’m happy to accommodate that.

Do you take payment plans? Yes! I typically break payments up into a deposit and final payment but I’m happy to create a payment plan to work within your budget. The same goes for my smaller works of art.

How long have you been creating murals, and what’s your background?

I studied 2 dimensional fine art (Painting, drawing, and print-making) at Moore College of Art and Design. I graduated with a BFA in 2007. Before I graduated, I interned with The Mural Arts Program to learn how to create murals.  I immediately fell in love with public art and was able to extend my internship to continue assisting on a mural project. After assisting on murals for a few years, I co-founded Chroma Dolls LLC, my former fine art mural company.  I now work on creative projects solo under Ali M Williams Arts LLC.  

Do you have insurance? Yep! I’m aerial lift certified too.

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A little sneak peek at something coming up and a glimpse into mural prep/color mixing. 🌴 🌊 🦉 🎨 ...

Studio assistant is pissed I asked her to do one more job before her 27th nap break 🤦🏻‍♀️ ...

@cleaversphilly - 🔪 🥩 Best on the block, & also the strongest handrails in the city 😂

Don’t try this here! (Lessons in what not to do, volume 12 😬)

When art meets yoga. 🧘🏻‍♀️ @theworksmalvern is finally open! If you’re in the Main Line area, go check out their yoga classes (and my work on the walls 🙃 🎨) ...

A fun little splash for @theworksmalvern 🧘🏻‍♀️

Everything about their branding and space is so warm and adorbs. Can’t wait to take a class here 🙂

🪄 @theworksmalvern 🧘🏻‍♀️ ...

Been in my feels after this was dedicated last Wednesday. This was such an incredible project to be a part of. I’m so honored to have partnered with @rhdmorrishome to memorialize these beautiful local Black trans women, celebrate their lives, and the lives of others departed from our trans & gender nonconforming community.

I hope that this mural also speaks to love, and joy, and pride, and the present moment, and the future, and feels celebratory … all at once. Thank you to @alokvmenon for allowing us to draw inspiration from their words. 💓

I’m so proud of this artwork and it is thanks to all of the talented and highly skilled artists that were a part of it: @julielaquer @jaq_masters @katblackthepainter @amarasart @gggreatwhite & the incredible install team: @skovesart @_mcbailey & @divinedownes 🎨 💗 and project manager @movepaige ☺️ I am so grateful, Love to you all 🥰

Pictured left to right in the mural: Kyra Cordova, Charlene Arcila, Niza Morris, Michelle Tamika Washington, Shantee Tucker, London Kiki Chanel, and Dominique Rem’mie Fells. ❤️

You can see the mural in person at @phillyaidsthrift

That’s a wrap! The Morris Home mural at Philly AIDS Thrift is complete! The dedication is today at 1pm!!!!💓 @rhdmorrishome @phillyaidsthrift

This mural started 2+ years ago, so it feels a bit like a fever dream to finally see it up on the wall and bring it to a close.

I haven’t posted a single thing about the production so I’m looking forward to reviewing old photos and videos and sharing all about this one! (It was painted last summer in my studio!) xoxo

Wondering how this tiny thing is gonna look blown up. Hopefully awesome. Probably, most definitely awesome. Updates when I have ‘em! 🌸 ...

#tulaforscale 🐕 Did this LITTLE design & painting combo for a client a couple weeks ago so it can be scanned, printed, and installed as a huge decal mural of sorts.

100% think I would have spent the same amount of time on the actual wall size art (but that wasn’t an option) (painting small is the 😈 to me)

And now, in addition to the printed mural, I have this mini mural / nice size painting that I’m brainstorming what to do with.

I’m waiting to get word on the install, so updates to come 🙂

Tiny brushes, tiny details, tiny paintings … the death of me ☠️. LOVE pulling tape though! 🤤

This “small” painting is going to be scanned, blown up in size, printed, and installed as a mural at 🤫🤫

First time a project will leave my studio and will be outta my hands / control after that!

Will post more when it’s up!

💐🌸 🌺 🌼🌷🌻🌾 ...

Working tiny on a newbie green 💚mural ...

‘Best on the block’ and truly the best people to work with 🖤@cleaversphilly 🥩 🔪

Nothin’ new here, didn’t post a final shot of this one from a few weeks ago. Now if I could get myself to post every project I did & didn’t share from 2020 on … 😂

My sandy little toot angel is 3! 🥰 We’re celebrating with beach romps, naps, & lots of snacks 💕@tulathegreat ...

You always hope you didn’t miss anything when you draw it up there 😬🤞SUCCESS!

Had to work on this before the shop opened - and if you know me, you know I’m not a morning person 😴 Wrapping up painting on Tuesday.

Fun fact: I did that 4 color brick wall mural when Cleavers first opened 6+ years ago ☺️

Some fun artsy signage for Cleavers.

There are so many different ways to approach murals and sign painting. Transfer paper is something I’ll often use for small paintings, but it also works great for mural projects like this.

If you’re getting started with murals or have a project you need some help with, let’s chat! I have one on one consulting calls and private workshops available through the link in my bio 😉

“Awkward!” Would you say that’s accurate? 😂

You can listen to the whole podcast by my dear friend @charukaarora at @artstoheartsproject (link in my bio) 💕

Thanks for having me, Charuka, I had a blast!

40 footer 🪜🤢 and @scubi_dubie acting like it’s nothing 😂

Eddie and I were next door neighbors growing up. 18 years or so ago, his dad gave me my first mural job. I had no clue what I was doing then, and I never imagined we’d be teaming up in the air all these years later. Thanks for helping me feel as safe as possible up there @scubi_dubie!

*this is not my mural. I was hired to add some paint finishes to the printed wall covering. Install work by isign.


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